Transforming the Message One Grain at a Time
The California Rice Commission exists to support the 2,500 growers and handlers of rice in California. The rice industry means more than $5 billion and 25,000 jobs in California each year. Since 1996, Page Design has helped CRC craft its message to a wide audience including government decision makers, environmentalists, commercial users, foreign markets, rice farmers and handlers, as well as the general public. Through its innovative use of best agricultural practices and its well-crafted marketing and communications efforts, the California Rice Industry has earned top ratings as an environmental-friendly crop.